Revolutionizing Personalized Shopping
From Simple Idea to $2B Valuation
Stitch Fix started with a simple yet powerful idea: everyone deserves access to a personal stylist. From this initial concept, the company rapidly grew to a $2B market valuation, combining the art of fashion with cutting-edge algorithms to deliver personalized clothing experiences. The essence of a "Fix" was not just about the clothes; it was about creating moments of surprise and delight for our clients. The challenge was helping customers understand what a "Fix" was and why it was unique.
Our team led the development of the visual concept and campaign guidelines, producing all digital, print and OOH assets. We collaborated closely with the agency on the video and photo shoots to ensure that Stitch Fix’s brand expression was consistent and impactful. It was a true collaboration, as we pushed the visual expression of Stitch Fix to new heights, infusing every element with joy, inclusion, and polish.
Our team led the development of the visual concept and campaign guidelines, producing all digital, print and OOH assets. We collaborated closely with the agency on the video and photo shoots to ensure that Stitch Fix’s brand expression was consistent and impactful. It was a true collaboration, as we pushed the visual expression of Stitch Fix to new heights, infusing every element with joy, inclusion, and polish.
Our team led the development of the visual concept and campaign guidelines, producing all digital, print and OOH assets. We collaborated closely with the agency on the video and photo shoots to ensure that Stitch Fix’s brand expression was consistent and impactful. It was a true collaboration, as we pushed the visual expression of Stitch Fix to new heights, infusing every element with joy, inclusion, and polish.
