Career Highlights (2013-2022) // Leadership: Grew team size from 3 to 32 across 5 creative departments. Maintained top 7% employee morale and intent to stay metrics, according to bi-annual HR surveys. // Brand Development: Directed creation of over 35 brand identities, expanding Stitch Fix from a single line of business with 10K customers to four LOBs with 4.2 million customers and a $4.3 billion market valuation. Developed identity systems, visual and messaging guidelines, photographic principles, motion systems, and packaging design. // Marketing Campaigns: Led creative strategy for 12 integrated campaigns across four lines of business. Drove client acquisition (>10% YOY) and retention (>70% YOY) through innovative use of TV, OTT, DTC video, OOH, social media, and influencer partnerships. // Process Innovation: Implemented standards and templates, achieving over 50% faster generation for marketing assets, and 35% cost savings in editorial photography. Introduced a unified Figma design system shared across Creative and Product design, enhancing personalized content delivery. Role Highlights // Leadership: Led and mentored a team of 32 creatives across brand design, video, photo, editorial retouching, and digital merchandising. // Brand Development: Directed identity package and go-to-market campaigns for “Freestyle,” boosting customer awareness and purchase behavior. Achieved a new user adoption rate of over 20% in the first 6 months. // Process Innovation: Integrated editorial photography from 30+ partner brands, expanding imagery by 15%. Defined processes for triaging external photography, ensuring brand coherence and adherence to design frameworks. Improved internal photo production timelines by 10%. // Project Management: Led the first major packaging redesign since the company’s inception, unifying 3 packaging systems and saving over $1M per year. The new packaging was 13% more sustainable.