"We See You" Campaign
Stitch Fix's Red Carpet Debut
In 2019, Stitch Fix had its moment in the spotlight with the "We See You" campaign, unveiled during the Oscars. This Tier A ad campaign, created in partnership with The Many (formerly Mistress), was a major Go-To-market initiative that showcased Stitch Fix's mission to democratize personal styling. The campaign featured a hero television spot, a special insert in the LA Times, an extensive out-of-home presence across six major US cities, and a suite of OTT and digital DTC videos, as well as numerous assets for growth, CRM, and social channels.
employer
stitch fix
location
san francisco, ca
year
2019
Our team led the development of the visual concept and campaign guidelines, producing all digital, print and OOH assets. We collaborated closely with the agency on the video and photo shoots to ensure that Stitch Fix’s brand expression was consistent and impactful. It was a true collaboration, as we pushed the visual expression of Stitch Fix to new heights, infusing every element with joy, inclusion, and polish.
CAMPAIGN IMPACT
The campaign was a resounding success, resulting in a 5% increase in unaided awareness, a 10% boost in aided awareness, and over 20K new clients, all excited to explore their personal style journey with Stitch Fix.
